Objective:
- Create awareness of the new product launch
- Educate TA on how to serve Promina Homemade for their babies
Target audience: Mothers, Homemade baby food users
Campaign Period: Jun-Aug 2019
Media Strategy: Utilizing mobile ads and other medium which relevant with Mom such as social media, YT, and mom community
Achievements
Mobex Award 2020 (Southeast Asia):
- Gold winner for Best Mobile Advertising Strategy
- Gold winner for Most Engaging Mobile Campaign
- Gold winner for Most Innovative Use of Mobile
MMA Smarties Award 2020 (Indonesia):
- Bronze winner for Product/Service launch
- Bronze winner for Best Brand Experience in Mobile Rich Media