Client - Promina

Promina Mac and Cheese

Pasta khusus bayi usia 1 tahun keatas. Tekstur lembut dengan keju asli.

Objective: Build awareness of the new product launch and educate moms about the first Pasta specially made for babies with no MSG and food preservatives. 

Target audience: Mothers, Homemade baby food users

Campaign Period: April - May 2021

Media Strategy:

  • Collaboration with Moms publisher; Mother and Beyond, theAsianparent, KumparanMoms.
  • YouTube Bumper
  • FB/IG Brand Awareness
  • Contextual Banner
  • Collaborative Ad
  • Moms KOL