Objective: Build awareness of the new product launch and educate moms about the first Pasta specially made for babies with no MSG and food preservatives.
Target audience: Mothers, Homemade baby food users
Campaign Period: April - May 2021
- Collaboration with Moms publisher; Mother and Beyond, theAsianparent, KumparanMoms.
- YouTube Bumper
- FB/IG Brand Awareness
- Contextual Banner
- Collaborative Ad
- Moms KOL