Objective:
- Build awareness of Indomilk Hero Tobot campaign
- Drive user to install Indomilk Hero Tobot app
Target audience: Female 25 - 44 ; Interest Parents & Family
Campaign Period: Aug - Nov 2019
Media Strategy: Utilizing FB & IG AON RnF Engagement, Google UAC and Youtuber kids to boost our campaign.
Achievements
Citra Pariwara award 2020 (Indonesia):
- Bronze Winner for Best Use of Digital Media
- Finalist for Best Digital Integrated Campaign