Objective: Raise brand awareness and increase purchase intent
Target Audience: Indonesia Youth, 18-29
Campaign Period: 26 April - 22 May 2021
Strategy: Utilize API Integration technology to drive submission to participate their good deeds during festive season in IndomieIdo microsite.
Achievements
Mobex Award 2021 (Southeast Asia):
- Bronze Winner for Best Use of Interactive Media/ AR & VR
Citra Pariwara 2021 (Indonesia):
- Finalist for Best Use of Digital Media