Objective:
- Boost Indomie soup awareness and consumption which rides on the rainy season.
- Makes the audiences relate rains to Indomie soup.
Campaign Period: 23 Oct 2021 - 31 Oct 2022.
Target Audience: 18-35 y.o, Nationwide.
Strategy:
Use weather targeting technology to all assets nationwide, then remind them via push notifications and rich media banners.
Achievement
Citra Pariwara Award 2022:
- Finalist for Best Use of Other Digital Platforms
- Finalist for Best Use of Digital Media