Objective: Build awareness of the new packaging launch among Millenials and Gen Z.
Target audience: Youth, 18 - 34 years old
Campaign Period: Feb - July 2020
Digital & Media Strategy: Utilizing TikTok as the new rising star social media with its influencers, Youtube audience takeover and FB/IG Collaborative ads.
Citra Pariwara award 2020 (Indonesia):
- Finalist for Best Use of Digital Media
- Finalist for Other Digital Channels